Imagine that you become a CNO – Chief Networking Officer, i.e., a mega strategist and manager of social and business networks of a large company. One of the first things to do is to assemble a team of co-managers, since this is a very arduous task for only one professional. What will be the first group of professionals you will be looking for? The one who answered executive secretaries was right. Let’s look at just 7 reasons for such a decision:
- In general, they have been with the company for a long time or have followed the career of some top executive for several years;
- Executives seek them for personal knowledge and for the ease of already working with a professional who knows everything about them and does not need extra training;
- They are increasingly qualified and inserted in the business environment;
- They have direct access to the entire relationship network of the Board and are responsible for organizing these contacts;
- Manage all calls and schedule appointments;
- They are faithful and dedicated partners of their leaders;
- They know who to deal with and what to deal with each person within the organization, accelerating understandings between the parties.
- They know who to deal with and what to deal with each person within the organization, accelerating understandings between the parties. According to Stefi Maerker, Executive Director of SEC Talentos Humanes, one of the largest recruitment, selection and training companies for executive secretaries in Brazil, “the most modern secretaries are more participatory, collaborate on projects, organize schedules and manage processes”. This is exactly the profile of a co-manager of social networks and businesses.
Therefore, we recommend talking to all executive secretaries and checking which ones will be willing to help in your initial task of organizing and mapping the entire relationship network that can generate effective business for the company in a relatively short time. In fact, every company is sitting in this gold mine without paying the same attention…. until now. Get to work and good luck!
Octavio Pitaluga Neto
(creator of the CNO concept – Chief Networking Officer globally on Wikipedia)