Notworking x Networking

NOTWORKING is a term I coined to represent “backwards networking”. In other words, instead of increasing its value before the network, the professional is, in reality, destroying his own value and that of the other people with whom they make contact.

The good news is that the solution is super simple. All it requires are some subtle but fundamental adjustments to his on-board computer and the good results will come immediately. Let’s look at just 5 basic tips:

Mistake 1: Not having your business cards with you, especially when at networking and business events in general.

Correction 1: Download the free app TaqTaq and always have your digital card on hands!

Mistake 2: Not being on people’s minds regularly and just showing up to ask or sell something. Sales are a consequence of their perceived value.

Correction 2: Create a group in an online community, blog, newsletter, write articles and give lectures. The important thing is to always appear on your contacts’ radar as an expert in your field. Even if they do not need your services at that time, they can refer you to someone who does if you remember yourself regularly.

Mistake 3: Selling or asking for too much in the first encounters.

Correction 3: As desperate as you are, resist that temptation. On the contrary, present your expertise, unique value proposition, motivations, differential, success stories of how you helped your clients to overcome a difficult moment with their unique knowledge.

Mistake 4: Focusing on taking value is a classic mistake. It’s the kind of reasoning “how can I win something quickly without offering anything in return?” or “What do I get out of it?”

Correction 4: How about starting the conversation with “How can I serve you? What can I do for you?” Always have a lead to offer as a way to test the contact waiting for immediate reciprocity.

Mistake 5: Missing your promises, whatever they are. Your word represent your honor, worth and professional respect. Trust takes years to build but seconds to lose. Don’t give your competitors that opportunity.

Correction 5: Only make commitments that you can keep. And if an unforeseen event occurs, report it immediately, apologize for what happened and try to meet expectations as soon as possible.

As you can see it is much simpler than it looks! Your network of contacts and businesses will notice this change in attitude immediately, will react positively and new business will come. Towards success then!

Sincerely,

Octavio Pitaluga Neto (coined the concept of the CNO worldwide on Wikipedia)

CNO – Chief Networking Officer