Leads Generating Company

Continuing the saga of the CNO – Chief Networking Officer and his Business Network Management team formed by Networking Winners, we now present a practical example of the implementation of this methodology and its benefits for companies.

As the company defines the CNO and its respective business network management team in total alignment with the company’s business and with a strategic human resources policy, the company begins to take a more matrix format in the generation of leads. Business.

The program will be disclosed to all employees and membership will be optional. However, the transparency of its results will be total and permanent. In this way, employees will have the option of gaining yet another source of income within the same company. He will earn his salary agreed by his technical performance and will have the possibility of extra income within the company as he starts to activate his network and generate leads of effective economic value.

And what are these leads? Here are some examples:

• Commercial: indication of customers
• Financial: indication of potential investors
• Communication: indication of media contacts that can generate free media exposure, preferably, that attract interest from new customers and even investors
• Talents: indication of talents that have a perfect match with the functions of the position and with the values ​​of the organization
• Channels: indication of representatives and business channels that will help increase the company’s revenue

We highlight some important details of this engagement process:

• The payment of the premium should occur only, but soon after the real economic value has been created;
• The CNO and HR will define the economic and absolute value of each award on a case-by-case basis. Nothing of percentage value;
• The amount will be paid only once and without recurring;
• The CNO and HR will create a ranking as if it were a loyalty system giving a score to the employee who most contributes to the organization’s growth
• This ranking will be transparent and communicated to everyone. It is recommended to reward these employees regularly and publicly at internal company events
• Based on this ranking, in addition to the additional financial value, the employee will be more considered for a) promotions, b) training, c) representing the organization at events, d) business trips and all types of career advancement plans.

The expected benefits of this Business Network Management methodology are:

1. Progressive engagement of employees with the program;
2. Increasing increase in the generation of multiple leads;
3. Valorization of internal teams;
4. Strengthening of relationships with several stakeholders;
5. Ease of attracting new talent;
6. Company more focused on lead conversion;
7. Better meeting market demands;
8. Increase in revenue and business opportunities;
9. Competitiveness gain;
10. And many more …

In this way, the company will evolve to become a “virtual agile networking enterprise”, a lead generating company, agile that operates in a virtual network, 24x7x365 and globally. We believe that this is the organizational profile that will overcome the various challenges of a modern and constantly changing society.

In fact, what we are describing above is done by Multi Level Marketing companies, which recruit people’s social networks. Interestingly, the vast majority of these people work for an organization that has never been interested in mapping and soliciting the contribution of its employees’ relationship networks to the business.

Many companies look for solutions from outside to face the challenges of a market in total transformation. In reality, the solution has always been at home. But for it to be activated, it is essential to define the leadership of the CNO – Chief Networking Officer and his business network team in full alignment with the policies of a strategic HR.

We wish success in the development of this methodology in organizations.