5 reasons to have a corporate blog

1. Relevance and attractiveness: blogs are important agents to gain relevance in the face of Internet search engines and generate attraction for the activities of the entity.

2. Transparency: to the extent in which the company organizes its content seamlessly throughout a blog, it opens a communication channel with all stakeholders by creating a two-way relationship in that people can comment on posts openly.

3. Virality: the post comes to the market instantly, which can generate an active participation of fans, giving a legitimate and valuable feedback to that action.

4. Integration with other social networks: blogs can be easily integrated into various social networks by creating a series of cross-referencing.

5. Knowledge management: the blog is an excellent tool for knowledge management because it allows the company to organize and to document their knowledge and to invite other stakeholders to provide meaningful improvements.

It’s important to notice that getting the leadership of CNO – Chief Networking Officer, is the first thing to do in terms of corporate blog. The clarity in the leadership imposes its due respect.

So, does your company have a corporate blog? And what if your competitor already does?