WORKSHOP

ARE YOU ALREADY A NETWORKING WINNER?

15 days warranty – 100% safe

ASK FOR A PROPOSAL

Only in-company presence with up to 10 professionals per 8h session.

Scenario:

  • The company understands the need to have a CNO – Chief Networking Officer and a GRN – Business Network Management team;
  • CNO alongside with the team, seeks to learn to manage its network of relationships with all its stakeholders in a segmented way in Brazil and abroad, whether in the real world or in the virtual world.
  • Is very interested in expanding his presence in the Brazilian market;
  • Willing to have a commercial and local presence quickly;
  • Has proven and relevant success stories in its current portfolio of products and services;
  • Offers a unique value proposition and a very attractive differentiating factor to its competitors;
  • Very competitive in prices, quality, delivery and customer service;
  • Wants to have a quick penetration in the market and build a network of customers;
  • Needs to improve your local network in a solid way with several interesting and recognized partners;
  • Understands the paramount importance of building a qualified network whenever it approaches a new market;
  • Wants to gain more visibility before different stakeholders;
  • Eventually, considers a long-term partnership mutually beneficial with associated service providers;
  • Eager to learn the particularities of the local arena and to incorporate this knowledge in his unique proposal of differentiated value;
  • Requires constant communication with partners and local channels;
  • Wants to focus, develop and implement a short, medium and long term strategic business plan.

Program:

Morning:

  • Importance of GRN – Network Management
  • Business and its concepts
  • Winning Process
  • Network A vs. Network B
  • Population Management
  • Formula of Wealth
  • McDonald’s case (legal entity)
  • Ana Hickmann case (individual)
  • L.U.C.K.
  • GRN x Networking
  • Network Expansion
  • I.C.S.A.R (Identification, Complementarity,
  • Synergy, Acceleration and Resonance)
  • VAR (Visual, Auditory and Kinesthetic)
  • The 6 needs of the Human Being
  • CNO – Chief Networking Officer’s profile
  • GRN Methodology
  • European Success Story
  • Japanese model
  • Importance of the Digital World
  • GRN Benefits
  • Contact Management
  • Business models
  • General Summary

Part of the afternoon:

 

  • Electing the CNO – Chief Networking Officer
  • Assembly of the GRN team – Management of Business Networks
  • Beginning of the training of the CNO and the GRN team
  • LinkedIn training integrated with other social networks, e.g., You Tube and SlideShare
  • Definition of the use of digital tools
  • Setting short-term goals
  • Analysis of social networks and contact segmentation
  • Basic structuring of contacts for each team member
  • Basic formatting of the ideal network
  • Search for solid references and testimonials
  • Basic record of success stories
  • STP: Segmentation, Target and Positioning.
  • Basic communication for each stakeholder (individuals and companies)
  • Basic strategic planning (Internet, Social Networks and in the real world).
  • Basic design of action calendar
MORE DETAILS